In the Press
Experience builds perspective. Contributing to the conversation that shapes the industry.
I write regularly for the channel and telecoms trade press, judge at industry awards and speak at sector events. The common thread is a belief that marketing works best when it’s built around business objectives and customer needs, and that the businesses who get that right are the ones worth talking about.
October 2026: Comms Dealer
Outcomes! Not Output.
Why the request you hand marketing shapes the result, and how briefing on the commercial problem gets sharper work back.
September 2026: Channel National Awards
Judging at the Channel National Awards 2026, one of the most respected recognition programmes across the UK channel.
September 2026: Comms Dealer
Aim at the Right Targets.
When your marketing is for everyone it means nothing to anyone, and why a vertical approach needs brand awareness and targeted lead generation working together.
August 2026: Comms Business
Getting the most from channel consultancy. When to bring in external support, how to scope it properly, and why return on investment is decided at the start of an engagement, not the end.
August 2026: Comms Dealer
People Will Always Buy From People.
Reflections from hosting the Marketing Track at UK Partner Week on using AI more strategically without losing the human connection that still wins business.
July 2026: Comms Business Awards
Judging at the Comms Business Awards 2026, recognising the best businesses, products and people across the telecoms and technology channel.
July 2026: Comms Dealer
Brand Clarity Post-M&A.
Why brand work after a merger takes longer than anyone expects, and why it should start with a proper diagnosis before the announcement goes out.
June 2026: UK Partner Week
Moderating the marketing track at UK Partner Week, the annual event for business leaders, sales, marketing and technical specialists across the UK technology channel.
June 2026: Comms Dealer
Time to Switch Marketing Lanes.
Marketing earns its place by moving from the cost lane to the value lane, shifting the conversation from what to cut to where to invest.
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