How I work

 

 

The right support, at the right level, for where your business is today

Every engagement begins with a short conversation to understand your business, where marketing is today and what you need it to do. From there we agree a clear scope, with defined outcomes and deliverables built in from the start.

Project

A defined scope, a defined outcome. The right starting point when you have a specific challenge to solve. A brand relaunch, a go-to-market plan, a partner programme that needs rebuilding. Fixed fee, clear deliverables, built-in handover.

Retainer

Ongoing senior marketing leadership on a part-time basis. The right fit when you have a strategy and plan that needs steering through your own team or agency. Keeping tactical delivery aligned to commercial objectives, without the overhead of a full-time hire.

Interim

Senior marketing leadership, embedded in your business. Full ownership of the marketing function, whether that means building it from scratch, fixing an underperforming one, or leading it through a period of change while you recruit a permanent team.

What every engagement includes

Clear outcomes agreed from day one. Actionable deliverables, not just strategy. Regular reporting in commercial language. And honest advice, even when that means telling you something you didn’t expect to hear.

Not sure where to start?

That’s what the first conversation is for. There’s no commitment required, just a straightforward discussion about where you are and whether I can help.

Marketing that drives commercial results

Over the course of my career I’ve focused on making marketing a credible commercial discipline. That means aligning strategy and tactics directly to business objectives, building accountability, and delivering outcomes that show up in the numbers that matter to leadership teams.

Years in telecoms, channel and technology

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YoY pipeline growth, BT Wholesale

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Reduction in cost per lead, TalkTalk

Return on marketing investment, BT Wholesale

Let’s Talk

The first conversation is informal. Tell me what’s going on in your business and we’ll work out together whether I can help.

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